Track News
November 10, 2020

Circuit of The Americas Announces H-E-B as Peppermint Parkway Title Sponsor

Share Article

AUSTIN, TX (November 9, 2020) – Circuit of The Americas (COTA) announced today H-E-B will be the proud title sponsor of the inaugural Peppermint Parkway, the holiday drive-thru experience at COTA from November 27 to January 3. Tickets are $35 per vehicle and are on sale now at

“H-E-B is proud to be the title sponsor of Peppermint Parkway. This inaugural event will bring joy to our fellow Central Texans, and H-E-B is delighted to celebrate alongside our neighbors as we drive-thru COTA and enjoy time with our closest friends and family,” said Leslie Sweet, Director of Public Affairs, H-E-B. 

The holiday spectacular will be a one-mile driving attraction that will immerse visitors in millions of holiday lights, décor pieces standing at over 30’ tall, a 6-story light show tree and much more. Upon arrival guests will receive special holiday cookies courtesy of H-E-B (while supplies last) before joining Pepper and Mint on their journey to deliver letters to Santa. Guests can stay cozy in their cars while passing through holiday villages sponsored by Valero, Spectrum, Germania Insurance, Texas LotteryKendra Scott, KXAN, Texas Capital Bank, ABS Recycling, Chick-fil-a of Bastrop and Hi Tech Motorcars

“We are so thankful for our sponsors who helped bring this all new family event to reality. The amazing lights, festive music and gigantic holiday themed light sculptures will create a magical experience for all of our guests” said COTA Chairman, Bobby Epstein.

Guests can spot strolling entertainers and experience the magic of the holidays while cruising through Candy Cane Lane, Gingerbread Alley, ATXmas, Frozenland, and more before finally landing at Club Sleigh. Local non-profit organization, I Live Here I Give Here, will be Peppermint Parkway’s official playlist sponsor and will be spinning the holiday favorites all night long.

COTA is also offering ticket upgrades that include:

●  Candy Cane Cruise (parkway admission + a lap around America’s only F1 track): $60

●  Polar Express Pass (parkway admission + expedited fast pass lane): $75

●  Super Sweet Deal (parkway admission + track lap + fast pass): $90

In addition to exploring Peppermint Parkway, guests can get into the holiday spirit at COTALAND. Located in the Grand Plaza, friends and family can enjoy rides at the COTALAND Kiddie Amusement Park, Chick-Fil-A, Southside Flying Pizza and a meet & greet with Pepper & Mint.

Visitors can also add adrenaline to their night out by racing loved ones at COTA Karting and getting a bird’s eye view of the holiday spectacular on the Zip Line. For more information on Peppermint Parkway and to purchase tickets visit: 


Experience the unfiltered thrill of being alive at Circuit of The Americas, in Austin, TX.  Feel the rush of the world’s greatest drivers competing in motorsport’s biggest events.  Get lost in the music of the hottest musical acts as they perform live at Austin’s largest outdoor music venue. Take charge of your own 602 horsepower race car as part of our exciting driving experiences. Experience the thrill of racing others at the COTA Karting track. Inspire your most valuable stakeholders in our expansive meeting and hospitality spaces designed for large groups and private or corporate events. At Circuit of The Americas, there is fun at every turn.

For more information and to download videos and photos, visit For an experience as unique as Austin and a rush you’ll never forget, visit Circuit of The Americas, where exhilaration happens! 


H-E-B, with sales of $26 billion, operates 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 114th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 116,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and

Share Article