PIRELLI JOINS CIRCUIT OF THE AMERICAS™
April 20, 2012— AUSTIN, TX— Circuit of The Americas™ is excited to announce a promotional partnership with Pirelli, the exclusive tire provider for Formula 1™. The Italian company produces high performance racing tires, for both cars and motorcycles. Together the two companies have laid out an extensive marketing activation campaign this year to promote the inaugural 2012 FORMULA 1 UNITED STATES GRAND PRIX to fans throughout North America. Some of the initiatives fans can look forward to this year include an interactive show car display in different locations around the country, the recently announced Pirelli GP Challenge powered by SPEED TV and the exclusive Formula GP Experience.