Team COTA draws a crowd at the U.S. Travel Association’s International Pow Wow (IPW)

On Wednesday, May 25, 2023, it was time to show-off Texas at the Alamo! Circuit of The Americas (COTA) team members, Formula 4 car in tow, loaded up and traveled to San Antonio, Texas, for the leading and largest inbound travel trade show, U.S. Travel Association’s annual IPW. The international marketplace brought more than 3,000 attendees from the Travel & Tourism industry together for five consecutive days of industry networking and showcases.

“COTA hosts the most influential sporting events in the world, with millions of people traveling to our campus to create lifelong memories every year. Travel and tourism are in The Circuit’s DNA, so having the opportunity to showcase COTA’s one-of-a-kind venue at the largest travel trade show in the nation was invaluable,” stated Jessica Wellick, COTA’s Director of Events.

COTA was personally invited to showcase at IPW by Texas Tourism on the closing day of the travel extravaganza. COTA representatives were on hand to answer questions, highlight the only purpose-built, and permanent, Formula 1 track in the United States—and the largest permanent outdoor amphitheater in Central Texas— giveaway unique COTA branded merch, help with photo ops in front of a COTA-branded Formula 4 car, and raffle off tickets to the 2023 Formula 1 Lenovo United States Grand Prix.

Some attendees jumping up and down for a chance to win the prize. “Thank y’all for being out here! Seriously, COTA’s track is the best track there is and there’s nothing like it,” an IPW attendee said.