September 28, 2023

Off-Track at the Track: Entertainment at the USGP

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Formula 1 is soon to arrive deep in the heart of Texas. What’s more Southern than good hospitality? Over race weekend, Circuit of The Americas’ campus will light up with activity and it’s important to know what you will have access to. 

First and foremost, stay after the track goes cold Friday through Sunday nights for a concert experience unlike any other. Friday, The Killers take over the Germania Insurance Super Stage to kick the weekend off. Saturday, Queen + Adam Lambert pick up the reigns for pre-race entertainment. On race day, prepare for COTA’s very own Dylan Gossett to lead the crowd in the United States National Anthem. Topping country streaming charts, Gossett released TikTok-famous song “Coal” on July 27 to great critical acclaim, including a feature on Listen to American Soundtrack artists ring across the hills throughout the three days gates are open to spectators. 

Grand Plaza 

Mix, match, and trade at the Friendship Bracelet Making Station. Also find NASA on Fan Field with a one-of-a-kind experience sure to take-off! 

Turn 2 Saloon 

Take the bend around Big Red Hill to find the Turn 2 Saloon. Fully equipped with a (stuffed) bucking bull, full bar, and customizable Cowhide Koozies, make a toast to being a part of the fastest track in the west. 

Turn 6 La Cantina 

Experience la fiesta at La Cantina! Lucha Libre Wrestling returns to the ring for another year of showdowns. Your favorite drivers make an appearance in pinata-form for pictures worth a thousand words. Make sure to leave your mark at COTA at the Paint-By-Numbers Mural while listening to mariachi and watching folklórico dancers! 

Lonestar Land 

Texas ain’t so big when you visit the Texas Tourism booths featuring the very best from many Texas towns. Looking to commemorate your USGP experience in a big way? Get linked with permanent jewelry from Link x Lou or get inked with permanent tattoos at the Lonestar Tattoo Saloon. Not to mention, the award-winning BBQ pitmasters working overtime to bring you some of the finest flavors in the state. Try your hand at a good ol’ Texas Shoot-out and see who’s really the fastest in the land! 


Head over the Turn 9 bridge or along Tunnel Road to the in-field for a world full of ONEders. X Pogo shows off their skills with an extreme pogo show, the Nerveless Nocks defy gravity on 50-foot sway poles, and Tumbleweed Crossing is set to awe and entertain with their comedic shoot-out show. Say “howdy” to Cowboy Stilt Walkers and trick ropers or snap a pic in front of your favorite Hollywood movie car. See what the next generation is up to with Formula SAE Collegiate cars, and new this year, rep your team colors – and keep cool – with dragon braids from Gabana Dahllia. Finally, stick around to the evening to catch LED Dancers lighting up the in-field. 

Main Grandstand

Make sure to leave your mark at COTA at the Paint-by-Numbers Mural and stop in the COTA Store for the latest and greatest in Formula fashion.

Discover new, exhilarating, and photo-worthy moments around COTA’s 20 turns. See you in October! 

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