Circuit of The Americas Announces New Year-Round Sponsors
AUSTIN, Texas (October 19, 2022) – Circuit of The Americas (COTA) announced today several new year-round strategic business partners that significantly enhance the fan experience, while also proving that COTA has become a valuable marketing vehicle for their sponsors.
“Over the past 10 years, Circuit of The Americas has become a powerful platform for brands to reach global race fans and local Austin-based consumers,” said Michael Kirschner, SVP of Strategy and Business Development. “I cannot think of a better roster of sponsors to help us celebrate our 10th birthday and the 10th USGP at COTA.”
Global Brands Celebrate COTA Through Enhanced Fan Experiences
Fans who use the mobile payment service Cash APP at COTA concession stands will receive an automatic 15% back on their food and beverage purchase.
New to COTA this year is the FEVO Fan Lounge, a premium bar and social space for General Admission fans to enjoy DJs, drinks and shaded seating located near Turn 1.
Fans traveling to COTA for the USGP should be on the lookout for the Google Chrome branded shuttles for an elevated transportation experience from Waterloo Park in downtown Austin to the main COTA entrance at the Grand Plaza.
Ascension Seton will continue its support of COTA by ensuring all guests are safe and comfortable by providing shade tents and sensory rooms for when fans need a break from the action.
VIP Hospitality Partners
The Lenovo Lounge (Turn 1), a private hospitality area where Lenovo will showcase its latest technology and newest products to their invited guests.
Additional VIP hospitality locations include the Podium Club Presented by Anker (Turn 20), the Alfa Romeo Plaza Club (Turn 19), and the Circuit Suite Presented by Texas Destination Resort Alliance (Turn 12).
Other Sponsors Creating Valuable On-Site Experiences
Other new sponsors include Balcones Distilling, Tecovas, Tequila 512, Ticketmaster and Yamaha who will join long-time partners Brown Distributing, Dell, Drive Coffee, Geico, Germania Insurance, LocalIQ, Pepsi, Southside Flying Pizza, Topo Chico, United Site Services and Valero.
