Track News
October 30, 2018

Cota Hosts 2018 Zoom Auction Of Photos From The Stars Of F1

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UPDATE: Thank you, Formula 1 fans! Thanks to your generosity, ZOOM was able to raise over $4,000 for Dell Children’s Hospital!

ZOOM is pleased to announce that Circuit of The Americas (COTA) will be the host of its 2018 auction of signed photographs taken by the stars of Formula 1. 

Twenty photographs from the 2018 ZOOM line-up have been selected by COTA to be displayed in the circuit’s Grand Plaza throughout the United States Grand Prix weekend. However, the auction is not only restricted to the lucky spectators at the track as fans all over the world will be able to join in the bidding online. 

To bid online, please visit

COTA has been the official Grand Prix Partner of ZOOM since 2015, but this is the first time that it will also host the auction, which is now in its sixth year. Fans will be able to bid via Bidding for Good from 9am on October 18th until 12pm on October 22nd with the money raised going to Dell Children’s Medical Center. 

ZOOM is the only auction of signed photos taken by the stars of any sport. It gives fans a glimpse behind the scenes at the track and reveals how F1’s superstars enjoy themselves away from it. The photos are like personal postcards from the sport’s biggest names and they come from all over the globe.

Images in this year’s line-up include Lewis Hamilton’s atmospheric monochrome of the inside of the Mercedes trophy room, Sergio Pérez’s super-cute snap of his dog Pancho, and the daredevil pair of images from Red Bull’s Daniel Ricciardo and Max Verstappen, taken high above the Austrian Alps from twin Red Bull vintage planes.

Susan Hewlitt, Executive Director from Dell Children’s Foundation, said: “We are so honored to be the beneficiary of the ZOOM Grand Prix Photo Auction and are proud to be partnered with the great work being done by Circuit of the Americas.”

Caroline Reid, co-founder of ZOOM, said: “We are delighted that we were asked by COTA to host this year’s ZOOM auction during the United States Grand Prix race weekend and we’re proud to be supporting a cause as worthy as the Dell Children’s Hospital Foundation. ZOOM isn’t just about the photos and it’s very important to us to be able to make a difference to the lives of sick children. We want to thank not only COTA for their continuing support, but also the teams and drivers as well all our partners and everyone else who has made this possible.”

To bid in the 2018 ZOOM auction please visit

For further information:

To download the ZOOM images from Lewis Hamilton, Daniel Ricciardo, Max Verstappen and Sergio Pérez, please visit the following link: flickr

For further information on ZOOM, please visit or contact Caroline Reid at [email protected]

Photo captions:

LEWIS HAMILTON “The best part of a factory tour … showing your friend the team’s silverware.”

DANIEL RICCIARDO “An amazing flight through the Austrian mountains from Hangar 7 to Spielberg, ahead of our home race at the Red Bull Ring.”

MAX VERSTAPPEN “A special way to arrive at the Red Bull Ring for the 2017 Austrian GP, awesome views and vintage planes.”

SERGIO PÉREZ “I’m pleased to introduce the latest member of my family – Pancho. He’s a young puppy who is full of mischief! I took this photo when he was four months old.”

About ZOOM

ZOOM is an initiative from Money Sport Media, the publisher of Formula 1 business data guide, Formula Money ( Now in its sixth year ZOOM is the only auction of signed photographs taken by the stars of a sport and has raised nearly $150,000 for good causes around the world.


Dell Children’s Medical Center of Central Texas, the only dedicated freestanding pediatric facility in the region. Serving a 46-county area and beyond, Dell Children’s is the premier healthcare provider for children and adolescents.

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