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Circuit of The Americas and Germania Insurance Announce 7-Year Amphitheater Naming Rights Partnership

Posted on December 10, 2019

Written by COTA Team

AUSTIN, TX (Tuesday, December 10) – Circuit of The Americas (COTA) continues to expand on its vision to create a world-class experiential sports, hospitality, and entertainment district with fun at every turn. COTA is proud to announce a partnership with Texas-based Germania Insurance for the naming rights to the Germania Insurance Amphitheater located at COTA. The 14,000-seat amphitheater will highlight the brand throughout the year.

This seven-year partnership cranks up following the Formula 1 Emirates United States Grand Prix, where the Germania Insurance Super Stage hosted international superstars Imagine Dragons and P!NK in front of record crowds. Beginning in 2020, the Germania Insurance Amphitheater at COTA will be the perfect place for fans to get lost in the music of world-renowned icons like KISS (Oct.1, 2020), Maroon 5 (June 7, 2020), and Alanis Morissette (June 12, 2020). Located in the heart of the COTA Campus, the amphitheater will continue to play host to some of the biggest shows in the live music capital of the world.

“We are excited to help Germania Insurance move the needle in their business,” said COTA Chief Revenue Officer, Tim Prukop. “By putting their name on one of the largest outdoor amphitheaters in Texas, the Germania Insurance brand will interact with over 400,000 avid music fans each year as they enjoy some of the most popular acts on tour today.”

“We are excited to partner with the largest outdoor venue in Austin in bringing the best artists in the world to the Germania Insurance Amphitheater,” said Germania Chief Marketing Officer Min Choi. “COTA is such an iconic venue, so it makes sense that our two Texas brands work together. We are proud to contribute in retaining Austin’s status as the Live Music Capital of the World.” 

ABOUT GERMANIA INSURANCE:

Founded in 1896, Germania Insurance provides auto, property, and life insurance for thousands of Texans. It is the largest farm mutual insurance company in Texas and one of the top companies for independent agents. Germania is a proud Texas company, exclusively providing protection and insurance services for Texans for over 120 years.

ABOUT CIRCUIT OF THE AMERICAS:

Experience the unfiltered thrill of being alive at Circuit of The Americas, in Austin, TX.  Feel the rush of the world’s greatest drivers competing in motorsport’s biggest events.  Get lost in the music of the hottest musical acts as they perform live at Austin’s largest outdoor music venue. Take charge of your own 602 horsepower race car as part of our exciting driving experiences. Experience the thrill of racing others at the COTA Karting track. Inspire your most valuable stakeholders in our expansive meeting and hospitality spaces designed for large groups and private or corporate events. At Circuit of The Americas, there is fun at every turn.

For more information and to download videos and photos, visit www.thecircuit.com. For an experience as unique as Austin and a rush you’ll never forget, visit Circuit of The Americas, where exhilaration happens!

ABOUT THE GERMANIA INSURANCE AMPHITHEATER:

The Germania Insurance Amphitheater (formerly the Austin360 Amphitheater), winner of Pollstar’s Best New Major Concert Venue Award for 2013, is Austin’s premier destination to see the brightest stars in a world-class, open-air amphitheater. The venue, which is nestled in the heart of the Circuit of The Americas 1,500-acre sports and entertainment district, has room for 14,000 guests, offers reserved seating for 6,700, and features a spacious lawn perfect for enjoying unforgettable performances under the stars with family and friends. The amphitheater also boasts the largest permanent stage in Central Texas and has hosted some of the biggest names in the entertainment industry, including Foo Fighters, Kendrick Lamar, Jimmy Buffet, Imagine Dragons, Willie Nelson, Janet Jackson, Dave Matthews Band, Kiss, Nine Inch Nails, Depeche Mode, Green Day, Mumford & Sons, Van Halen, Florence + The Machine, Maroon 5, Blake Shelton, and Drake.

Austin, Texas, is revered by artists and their fans as the “Live Music Capital of the World," and the Germania Insurance Amphitheater will continue to build on that tradition by bringing incredible entertainment to the Central Texas region. In addition to concerts, the amphitheater and the Grand Plaza that surround it are designed to host multi-day music festivals, comedians, speakers, private rentals, and sporting events.