Pirelli and COTA Gear Up to Provide Race Fans an Experience of a Lifetime

April 20, 2012
Pirelli and COTA Gear Up to Provide Race Fans an Experience of a Lifetime

Circuit of The Americas™ is excited to announce their partnership with Pirelli, the exclusive tire provider for Formula 1™. The Italian company produces high performance racing tires, for both cars and motorcycles. Together the two companies will host multiple events and marketing initiatives this year to promote the inaugural 2012 FORMULA 1 UNITED STATES GRAND PRIX to race fans throughout North America.

“We see this as an exceptional opportunity to bring the allure of Formula 1™ through activities that not only excite fans, but bring them closer to the action.” said Bruce Knox, Executive VP for Circuit of The Americas.

The Formula 1™ Show Car Tour Hits the Road

Hot off its successful debut at the NY Auto Show, the Formula 1™ Show Car Tour is a joint effort to promote the 2012 FORMULA 1 UNITED STATES GRAND PRIX™. The tour features a real Lotus - Renault F1™ race car, racing simulators, product displays, and an interactive information kiosk that features all that is Formula 1™. The display will tour throughout the country at iconic stops like Montreal Crescent Street, Monterey Classic, Pebble Beach, Los Angeles, Miami, and more, with multiple stops in Texas during June and July, including the Formula Expo, in Austin, June 16-17.

The Pirelli GP Challenge Is Back – Bigger & Better

Up and running since the first GP in Australia, the Challenge is an online fantasy Formula 1™ prediction game allowing fans in North America to play-to-win from exciting prizes like a trip the Austin GP in November. Newly updated enhancements like Race Analysis, Players’ Groups, and Expert Predictions, will make your Formula 1™ gaming experience next-to-none. It’s not to late to start winning - Make your first prediction today! Join the game at: www.pirelligpchallenge.com and follow Bruce Knox (@PGPC_Knox) and the remaining cast of expert predictors on Twitter for live commentary every race weekend.

The Ultimate Formula GP Experience 

Experience the rush of riding in a winning race car! Circuit of The Americas and Pirelli will be hosting  the Formula GP Experience, the one and only North American 3-seat GP experience. Racing fans can ride alongside drivers such as Didier Theys, Derek Hill, and others inside a modified Jordan F1™ race car. If you like going fast, going really fast, here is your adventure. This premium experience will be offered at multiple circuits in North America starting in May 2012, with a final stop in Austin, Texas November 16-18. Details regarding pricing and registration are available at: www.formulagpexperience.com

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